thePULSEBy Elise French
Joy Li has debuted the “Lifestyle Collection” clothing line for women of every age, size, and occupation. As we become a more global world, Joy Li is right there with us with her lifestyle collection, to cater to the jet-setting, border-crossing female mavericks of the world. This line is proudly made in the US, and comprised of pieces that can be worn from day to night, all the while, transcending age. Every piece has been created to work together with the option of layering, to be multi-seasonal and work in every climate. Every piece in the collection is comfortable for travel, yet body conscience and flattering.
“I design for the modern woman who balances work, family and personal health; the pieces are created to accommodate the modern woman’s real lifestyle.”Li explains, “All of the pieces are designed to be easy to wear and travel friendly. “
After 25 years in the fashion industry, and designing for such recognizable brands as Liz Claiborne, Wimbledon, Guess and more, Li has learned how to make women look and feel great. She understands that every woman is unique with different body types. Li’s body conscience aesthetic is a key factor when creating flattering fits with slimming style lines and layers, in fashion-forward pieces. Hollywood is beginning to embrace the curvy, “real women” of the world, so it is time for the fashion designers to follow suit and create quality designs that real woman can wear every day.
Li is bringing high fashion back down-to-earth with her new collection Li has created such a buzz in the fashion industry that “Project Runway” pursued her to compete and become a finalist for the show. This caught the eye of international press and celebrities alike.
Shape magazine showcased her pieces in their “10 Body Slimming Tips for Fall” feature.
The Joy Li vision is to create sophisticated looks with a modern sexy edge. Styles feel good, look good, and empower a sense of confidence. Aware of our economic times, Li understands the importance of affordable, versatile looks. The line offers season-less classics, with an edge, that woman can incorporate into their wardrobe, to recreate and express their own personal style.
The limited edition styles are being sold in her boutique, ‘Studio Joy Li’ in Scottsdale Arizona and online at Joyli.net. Women of every age will love the modern, edgy aesthetic of Joy Li.
Shop Joy Li’s designs at www.joyli.net.
