Exert Ultimate Control Over Frizzy and Unruly Hair

By Elise French

Beautiful hair in the house, a ball of frizz as soon as you step outside. Sound familiar? Particularly in the summer months when humidity is at its highest? Frizzy and unmanageable hair is a very common problem, yet not so easy to control.

Goldwell is proud to announce the launch of StyleSign STRAIGHT for straightening and control with thermal protection. StyleSign STRAIGHT was developed with stylists to beautify and protect your hair color while keeping locks silky smooth. The line features Hot Form, Heat Styling Lotion for frizz control and lasting shape and smoothness, Flat Marvel, Straightening Balm for long-lasting straight locks and Sleek Perfection, Thermal Spray Serum, an innovative waterless serum for less damage with heat styling.

All StyleSign STRAIGHT products contain UVA and UVB sun protection and feature the advanced FlexShine Protect technology, an innovative formula which gives hair a smooth, glossy look with a natural feel. And…all products provide overall color safeguard with the Triple Color Protection System and heat protection!

With conventional styling products the hair is coated with a rough film of styling polymers. The style holds, but the hair is dull with little shine. Goldwell StyleSign STRAIGHT products contain styling polymers that are enriched with bamboo protein and form an elastic film enhanced by an exclusive elastomer. The film also contains antioxidant vitamins BCE and moisturizers. The result is exceptionally smooth, shiny hair with a natural feel and flexible hold, allowing you to showcase your cut and color like never before. Additionally the overall color protection shields against moisture loss and harmful environmental influences.

Goldwell StyleSign products may be purchased in professional stores and salons throughout the country. Local vendors include:

Bellisimo European Day Spa, 372 Chandler Street, Courtland Yard
Worcester, MA 01602
508-799-7767

Capelli Avanti, 104 Grove Street
Worcester, MA 01605

Fabulous Salon & Spa, 122 Shrewsbury Street
Worcester, MA 01604
508-926-8866

Martie & Associates, 92 June Street
Worcester, MA 01602
508-831-1143

Moji Salon, 1064 Pleasant Street
Worcester, MA 01602
508-791-8686

Post 126 Salon & Spa, 126 June Street
Worcester, MA 01602
508-755-4504

Salon 647, 647 Chandler Street
Worcester, MA 01602
508-791-2979

St Cyr Salon, 235 Park Avenue
Worcester, MA 01609
508-752-2222

Tangled Salon, 373 Shrewsbury Street
Worcester, MA 01604
508-796-5601

Tu Moda, 574 Pleasant Street
Worcester, MA 01608
508-754-1513

Victoria Place, 1284 Main Street
Worcester, MA 01603
508-792-1980