By Sarah Joseph

Created to entice and excite the shrewd, the savvy, and the sophisticated, unique online shopping destination VelvetRadical.com offers the very latest in quality designer jewelry for women ~ and we do mean the very latest:  the website introduces fresh and innovative designs every week.  Velvet Radical members will be notified of the newest and hottest products through Facebook and Twitter and encouraged to post comments about the looks, creating a unique shopping community.

The site debuted in late 2010 with collections from sixteen distinctive fine jewelry and fashion jewelry designers including established names like Beverly Hills icon Mastini and the elegant Baroni; they were joined by emerging lines from Verve, Uncommon Threads, contemporary innovator Liz Law, and sleek minimalist Meghan Patrice Riley, and from there the list of designers and collections has increased almost daily.

Each week the site features a tantalizing “Radical Sale.”  Selected items from a Velvet Radical designer are offered in limited quantities and at special promotional prices for only 24 hours.  When any item sells out within that time, one purchasing member will receive that piece for free.

Another unique feature of the site is the “Radical Wishlist.”  Members create their individual wishlists by posting comments about their favorite items.  Then every Thursday, one member’s comment will be selected and the member will receive that item from their wishlist for free. Winners’ names will be posted on Velvet Radical’s Facebook Wall, and they’ll have 24 hours to claim their prize.

The jewelry collections are available (along with additional information about VelvetRadical and its events) at www.VelvetRadical.com. Prices range from $44 for a flirty pair of German Glass and Swarovski Crystal Earrings to $8400 for an exquisite pair of 5.5 TW Diamond Earrings set in 18K White Gold, and hundreds of designs are priced less than $200.  Shipping is free on all US orders.

Maria Cristina Sterling Jewelry is available online exclusively at VelvetRadical.com.

Pictured here is Maria Cristina Sterling’s Heart Collection.