On Clinton Sparks, His New Album BagofLaundry to Ditch, and What Keeps Him Humble

By Tine Roycroft

Serge Didenko has hip hop by the hand and is courting the movement with sexy swagger. His latest release ~ a self-produced album called Bagoflaundry to Ditch ~ is cosigned by world famous DJ Clinton Sparks ~ an incredible collaboration for this boy from Massachusetts by way of Moscow who has already opened for hot acts like Joe Budden, Sheek Louch, Donnie Klang, and Jay Electronica, to name just a few.

Sparks has put his name on the line in order to support and help promote this incredible “serge” of energy and talent ~ and as Didenko carves himself out an even bigger niche in the hip hop world (Pulse interviewed him in our March 2009 “Up and Comers” section as he was just beginning to make a name for himself ~ can we spot great talent or WHAT!), Sparks will not regret this move. Didenko, 24, has been rapping since he was six and has no doubt in that gorgeous head of his that music is what he was born to do.

BagofLaundry to Ditch is overflowing with one phenomenal song after another; when Serge DJs a show and cues it up, it demands the complete attention of the crowd at all times. And whatever the venue, Didenko keeps the adrenaline pumping all night long.

“I like all of the songs on this album,” he said, “and I like to put as much energy as I can in my shows. You start out with a positive song so people can get into it right away and then you just have the energy build up. We purposely plan our set so that it ends on the song with the highest energy. And I feel a good song to end on is ‘Bagoflaundry to Ditch.’”

Saying that this guy has a tight schedule is an understatement ~ he works, he sings, he has his own record label (Did & Co.) and he’s a full time student at Boston’s Bay State College, where he’s earning his degree in Entertainment Management. But, like any good over-achiever, he has opted for a nationwide tour of Bagoflaundry to Ditch that is set to kick off in January 2011, at the top of the spring semester. Colleges are phoning him, requesting his musical services. But even when he’s in demand, Didenko keeps himself in check.

“Two years ago, we did a show in New York City. I actually took a picture of it. I’m always going to keep it,” he said. “There was literally NO ONE there. But it happens ~ in music, you have to pay your dues. You have to work your ass off. Two weeks ago, we had a show that practically sold out.”

We’re almost positive that the NYC show was an aberration ~ it’s a pretty good bet that Serge will be playing to packed houses as long as he keeps doin’ what he’s doin’.

For more information on Serge Didenko, check out www.myspace.com/sergedidenko.

Serge also loves it when single ladies friend him on Facebook!