By Erin Hansen

Kill (Kids Into Living Life) Brand apparel seeks to provide a unified creative response to a new generation who infuse their lives with passion and excitement. Today, the youth grow up in an age where their creativity holds no limits ~ for graffiti artists, garage bands, skaters, surfers ~ the possibilities are endless. Kill Brand pushes the limits of expression, unifying the realms of art, music, and beyond. Kill Brand infuses love and enthusiasm to create a clothing line that reflects the style in us all.

In 2001, Kill Brand was created by musician Jonathan Smith. While on tour in the band Tokyo Rose (SideCho Records), Jonny ran into a problem we’ve all had at one time or another ~ no clean t-shirts! With a hot pink T-shirt and black spray paint in hand, Jonny randomly “graffitied” K-I-L-L across the front of the T and headed out onstage. This fresh trend took punk rock fans by storm. Before long, Jonny was designing, spray-painting, and selling his Ts out of the back of the tour van. As demand grew, Jonny invested in a screen printing machine to keep up with supply. Jonny personally screen-printed every item by hand with his signature, KILL. Kill Brand’s notoriety grew as Jonny left Tokyo Rose and pursued promoting the apparel at music festivals across the U.S.

Kill Brand designs are requested by stylists from GQ Magazine, featured in Alternative Press and Wonka Vision Magazine, and worn by celebrities including Seth Green, Pete Wentz, Patrick Stump, Steven of Steven’s Untitled Rock Show, Nicole Richie, Ashlee Simpson, and Jessica Simpson. Bands like Second Hand Serenade, Fall Out Boy, The Used, My Chemical Romance, Scary Kids Scaring Kids, and countless others all are fans of the line. Kill Brand is currently available in Tilly’s, Hot Topic, Zumiez, and over 400 retail stores worldwide.

Check out all the styles at www.killbrand.com.