Hollywood’s Latest It Girl

Dear Scarlett, 

Like any good twentysomething, I enjoyed your company at first. In films like Girl With A Pearl Earring and Lost In Translation, your roles were sparse but intimate, quiet but telling. You played the reserved yet intriguing young woman with an old soul. Plus, you weren’t all that bad to look at. 


Then, somewhere between those two films and your first Woody Allen picture, “it” happened. Literally. You became the latest victim of Hollywood’s “It Girl” fanaticism. 

Clara Bow was the first back in 1927. Though the term originally came from author Elinor Glyn, whose book It was made into a movie starring Bow. Glyn described “it” as, among other things, “…that strange magnetism which attracts both sexes,” while Dorothy Parker aptly narrowed things down to a certain physical feature: “It, hell. She had those.” 

Like Bow, Scarlett, your open-mouth countenance and strategically-lifted bosom were soon plastered on the cover of every major entertainment magazine on the newsstand: Vanity Fair, Elle, Marie Claire, InStyle, New York, Interview, Entertainment Weekly, Vogue, and Allure. Esquire featured you as the year’s sexiest woman alive. This isn’t to forget your television appearances hocking perfume for Calvin Klein and playing the lead in both a Bob Dylan and a Justin Timberlake music video. 

As if that weren’t enough, there were all the movie roles. Whenever there was a part you were even remotely qualified for, your agent was sure to get a call. It’s par for the course in the entertainment industry and audiences thrive on this kind of lush overexposure. During the Grammys, there was even talk of you recording a pop album and doing a run on Broadway. It hardly matters that you’ve never sung a single note in your life. You’re the new thing, baby! 

From 2004-2006, you had prominent roles in several major movies: In Good Company, Match Point, The Island, Scoop, The Black Dahlia, The Prestige, and even SpongeBob SquarePants. But despite all these lucrative offers, did you really have to say “yes” to so many? Even Jude Law must be shaking his head every time your name appears on yet another marquee. 

I suppose it wouldn’t be quite so bad if you were simply a better actress. Recently, I’ve found myself imagining other actresses who could have done a much better job with your roles. Aren’t you even a little tired of playing the exact same character in every movie? Though you’ve certainly mastered that bit of Stanislavski magic known as staring blankly at another actor with your mouth open, it cheapens a film when a character who deserves actual depth simply receives the “Johansson stare” instead of an actual performance. 

While it’s easy to blame Hollywood for this name brand casting, you are still to blame for electing to take the path of least resistance and accept roles for which you’re remarkably unsuited. 


Michael Ventre calls this phenomenon of actors ignoring quality once they’ve become famous “Affleckization” after Ben Affleck’s terrible run of films following Good Will Hunting. However, the trend actually began much earlier and could equally be named “MacGregorization” or “Cageization.” At least with Hollywoodland, Affleck has rediscovered his potential. Sure, his acting’s still not much to look at, but he does have some sense of the error of his ways (ahem, Gigli) and may yet surprise audiences with a role he can pull off convincingly in the near future. 

My only hope is that you eventually find your way as well, Scarlett ~ before it’s too late. Because if history is any indication, your It Girl bubble will burst worse than a dot com’s. And then what will you do? Clara Bow’s career ended with the arrival of talkies. Yours might end because frankly, my dear, we just won’t give a damn anymore. 

Sincerely, 

Len Sousa