GoldRun, Warner Bros. and OMD have teamed up to bring Oscar-winning director Peter Jackson’s visionary motion picture adaptaion of J.R.R Tolkien’s fantasy adventure The Hobbit: An Unexpected Journey to life by enabling fans around the world to take and share photos with characters from the film.

Participants can download the free GoldRun mobile app, pose with various characters from The Hobbit, and then share their photos via Facebook, Twitter, Tumblr and email. Download the free GoldRun app from the iTune Store or Google Play from your mobile device.

Warner Bros. will be actively curating the most creative user photos and featuring them on the official Warner Bros. Facebook Page.

Download the app at goldrungo.com/TheHobbit/.