The Brand that Looks and Smells Good Enough to Eat Shows Off Its Unconventional Genius

By Elise French

Pulse favorite LUSH is determined to make us take time to relax and renew during this holiday season…and who are we to argue? On December 4, the fresh, ethical, 100% vegetarian retailer will open the doors to a new1425 square feetstore at the South Shore Plaza Mall in Braintree (250 Granite Street).  The truly interactive nature of the store is incredibly unique to the beauty world; LUSH’s cosmetic deli concept takes traditional beauty retail and, with a wink and a hint of cheekiness, flips it upside down and brings the fun back to shopping…Walk into the store and it’s like being a kid in a candy shop ~ so much color, so much to see, so many delicious scents to breathe in, so many choices to make!

Customers are encouraged to choose products from a buffet of beauty delicacies, whether it’s a fresh face mask that’s served on ice or a tower of soap that can be sliced to size ~ the possibilities are endless! LUSH stores are overflowing with delightfully unconventional and whimsical goodies ~ you can’t walk through the door and not immediately be in a better mood and smiling from ear to ear.  The enthusiastic staff is on hand to familiarize customers with the products by providing demos and samples.  You can also count on leaving with product that’s labeled with important information like when it was made, by whom, ‘til what date it’s fresh, and the high quality ingredients it contains.  And not only does LUSH never, ever test on animals, many of its products are vegan as well.

“At LUSH, we always want the customer to leave our store feeling a part of something special, whether its learning about local charities or finding the perfect product to fit their needs,” said Mark Wolverton (pictured left), President and CEO of LUSH North America.  “During this busy holiday season, we invite our local fans to pop by the newSouthShorePlaza location to treat themselves, their friends and family, and have some fun.”

LUSH puts immense work into ensuring an eco-friendly design in-store, which includes 162 stores in North America, with others washing up in locations likeCharlotte,NC andNorfolk,VA.  In true LUSH fashion, a grand opening party will take place in the weeks ahead ~ so stay tuned for details and make this holiday season a LUSH-ious one!