By Tim Branch

“Various ancient cultures throughout history have predicted 2012 as the end of civilization. While this may mark the end of an era, we believe as the year draws to a close, the world is only gearing up for a new day. 2012 The E.N.D (Electronic Never Dies) is more than just a mere slogan, this is a movement. This is our time. To every beginning there is an end and a chance for a Rebirth. Because, in The E.N.D we are not our jobs, our failures or our fears, we are every note of every song that made us close our eyes, reach for the sky and know we were home.” ~ Dayglow (Life in Color)

Dayglow (Life in Color), known worldwide as the “World’s Largest Paint Party,” have announced their most ambitious tour to date. With a staggering 30 dates already confirmed for the “2012 The E.N.D (Electronic Never Dies)” tour, the epic scope of this festival is second to none.

Taking the paint party to new levels of production, technology and talent, Dayglow events are meticulously designed and produced, the refined culmination of years within the now booming electronic music industry.

Events now play host to the globe’s most electrifying DJ talent. Sander van Doorn, Chuckie, Alesso, R3hab, Axwell, Laidback Luke, Benny Benassi and resident Dayglow DJ David Solano have all graced the stages of Dayglow in 2012. The event itself is so exciting for festival goers that ticket sales continue to skyrocket even before the names of headliners are released.

Dayglow, along with parent company Committee Entertainment, have always been a key player in the world of dance music festivals for some 10 combined years. With over 200 sold-out shows to their credit already, the enormity of accomplishments and events is unmatched. The promoters have brought the festival to an international audience as well, showcasing the Dayglow experience in Poland, Australia, Mexico, Dominican Republic, Canada and Ecuador.

And make no mistake about it ~ this party is an experience. Not content to rest on the tried and true methods of typical concert productions, Dayglow ramped things up by creating a truly immersive experience. Paint cannons blast party-goers (who are always encouraged to wear white) with spectacular colors, while LED screens create a symbiotic visual effect that permeates through to every last person within eye-shot. Performers interact from the stage and inside the massive crowd to further enhance the interactive experience between party-goer and event. At Dayglow, the lines between talent and patron are permanently blurred.

Why settle for a black and white experience when you have a chance for a new life in color?

Local 2012 The E.N.D Tour Dates (DATES SUBJECT TO CHANGE)

Sep-17 Monday Boston, MA
Sep-18 Tuesday Boston, MA

Please check www.DayglowTour.com for breaking news, line-ups and announcements.

The E.N.D trailer and tour page: dayglowtour.com/end.html

Connect on Facebook :www.facebook.com/dayglowevent