thePULSEThe New Facebook App From Smashbox
By Steph Moore
You don’t have to be Hollywood royalty to be a star ~ with Smashbox, life is your set. The paparazzi may not camp out your front yard, but you can still share your rock-star life with “Click, You’re It!,” the new Facebook app from Smashbox. It’s easy: you already chronicle your fabulous life on Facebook ~ all you have to do is upload the photos into the Smashbox app. The new app lets you create your own editorial spreads with those photos, turning every experience into a glossy magazine feature, complete with automatic photography filters. Customize the headlines and design themes ~ how you personalize your spread is up to you. Then publish the spread on Facebook and share with your social network to become a star in your own right.
Smashbox Cosmetics’ “Click, You’re It!” campaign wants to show consumers that life is their stage. It provides unique perspective into what really happens when the posing stops and reality starts. The brand is taking a fresh approach to beauty ~ getting honest and keeping it real behind the lens in a casual, candid way. It’s about not taking things too seriously. It’s about having fun and reveling in the unplanned during a photo shoot, because the best moments happen when you least expect it ~ just like in life. From snapping photos on smartphones to making movies on Flip-Cams, life is your photo shoot and you never know when it’ll be your turn for a close-up.
Discovery, play and creativity have always been at the heart of Smashbox. It’s what happens in the brand’s studios on a daily basis. Now Smashbox invites you to play and have fun with makeup. Discover who you want to be today. And all along the way, Smashbox will be there to make sure you’re camera-ready. Because you never know when it’ll be your turn for a close-up: Hey, you ~ Click, You’re It!
Try it yourself ~ but careful, it can be addictive!
