thePULSEBy Regina Allen
Brochu Walker, known for their chic, effortless pieces, is expanding with a line of basics that
are designed to be worn 24 hours a day, 7 days a week, 365 days a year.
When launching in 2008, Lisa Brochu and Lauren Walker identified a void in the market for a
collection built on the principal of layering and wrapping. Their color palettes are always neutral
with a bold accent and luxurious fabrics. Crisp cottons, warm cashmeres, soft knits, and
rumpled woven pieces are the cornerstones of Brochu Walker. “We play a lot with texture,
tonality, varied proportion, and classic silhouettes with unexpected details,” explains Lisa.
The trendsetting duo has used the same sensibility to create 247.365, a capsule collection of
popular Brochu Walker styles created in softer, more casual bodies- sumptuous draped
tees in lightweight jersey, updated french terry sweats, and sleek cotton/modal tee shirt
dresses. The clean color palette of black, white, and grey is enhanced with seasonal colors of
dusty pink, raisin, khaki, and spice red to add warmth.
“We had always intended for Brochu Walker to be a head to toe layering collection and we
realized that the tees and other basic pieces are able to stand on their own, creating a mix-and-
match collection that fits easily within Brochu Walker and with every other piece in a
woman’s closet,” say Lisa and Lauren.
In addition to launching the 247.365 capsule collection, Brochu Walker will also be adding
ecommerce to their website for Spring 2011. Brochu Walker is available in top retailers such
as Saks Fifth Avenue, Madison, P45, Tootsies, Louis Boston, ShopBop, and many more.
Celebrity fans include Jennifer Aniston, Anna Paquin, Leann Rimes, and Halle Berry. The
Brochu Walker main line retails between $115 – $385, while the 247.365 capsule collection
ranges from $55 – $225.
About Brochu Walker
Lisa Brochu and Lauren Walker, both formerly from the East Coast but now residing in Los
Angeles, have completely opposite styles and personalities. Lisa Brochu loves tailored,
menswear inspired pieces personalized with bold accessories while Lauren Walker is beachy
and bohemian, with a downtown edge. Lisa Brochu, former Design Director at Joie, spent
years leading design teams for American Eagle Outfitters and Abercrombie & Fitch. Lauren
Walker, former National Sales Manager at YaYa Aflalo, was also integral in the growth of
Splendid and James Perse. Together, Lisa and Lauren have over 20 years of experience in the
fashion industry.
