When it comes to skin care, men have traditionally kept it simple. However, experts say more men are now pursuing healthier, younger-looking skin.

“Men’s skin care isn’t as taboo anymore as more men embrace ways to take care of their skin at home,” said board-certified dermatologist Anthony Rossi, MD, FAAD, assistant professor of dermatology at Memorial Sloan Kettering Cancer Center and Weill Cornell Medical College in New York. “Although there are key differences between men and women’s skin – for example, men’s skin is thicker than women’s – the basic elements of an effective skin care plan remain the same. Before developing a skin care routine, Rossi said it’s important that everyone identify and understand their skin type. Sensitive skin may sting or burn after product use. Normal skin is clear and not sensitive. Dry skin is flaky, itchy or rough. Oily skin is shiny and greasy. Combination skin is dry in some areas and oily in others.

“Understanding your skin type will help you learn how to take care of your skin and select skin care products that are right for you,” Rossi said.

To help men develop healthy skin care routines, Rossi offered the following tips:

Consider product labels and ingredients. The skin care products you choose will depend on your skin type. If you have acne-prone skin, look for cleansers and moisturizers that say “oil free”or “noncomedogenic,”as these won’t clog your pores. If you have sensitive skin, use mild, fragrance-free products, as products containing fragrances can leave skin feeling irritated and dry. However, beware of products labeled “unscented,” as many of these contain masking fragrances that can still irritate your skin.

Wash your face daily and after exercise. Since regular bar soap often contains harsh ingredients that can be drying to the skin, wash your face with a mild facial cleanser and lukewarm – not hot – water.

Watch your shaving technique. For some men, multi-blade razors can work too well or shave too closely to the skin. If you often experience razor bumps, razor burns or ingrown hairs, use a single- or double-blade razor instead and do not stretch your skin taut while shaving. Before you shave, wet your skin and hair to soften it. Use a moisturizing shaving cream and shave in the direction of hair growth. Rinse after each swipe of the razor, and change your blade after five to seven shaves to minimize irritation.

Moisturize daily. Moisturizer works by trapping water in your skin, which can help reduce the appearance of fine lines and make your skin look brighter and younger. For the best results, apply moisturizer to your face and body immediately after bathing, showering or shaving while the skin is still damp.

Check your skin regularly. New spots or moles that itch, bleed or change color are often early warning signs of skin cancer. If you notice any suspicious spots, make an appointment to see a dermatologist. Men older than 50 have a higher risk of developing melanoma, the deadliest form of skin cancer, than the general population. However, when caught early, skin cancer is highly treatable.

Wear sunscreen whenever outdoors. To help prevent sun damage that can lead to wrinkles, age spots and even skin cancer, before going outdoors, apply sunscreen to all exposed areas of skin, including your scalp, ears, neck and lips. For best protection, use a broad-spectrum, water-resistant sunscreen with an SPF of 30 or higher and reapply every two hours or immediately after swimming or sweating. You can also protect your skin by seeking shade and wearing protective clothing, including sunglasses that have UV protection and wide-brimmed hats.

“Every man’s skin is different, and there is no one size fits all approach to skin care,” Rossi said. “If you aren’t sure what skin type you have, or if have questions about how to take care of your skin, see a board-certified dermatologist.”

For more information, visit aad.org

These tips are demonstrated in “Skin Care Tips for Men,” a video posted to the AAD website and YouTube channel. This video is part of the AAD’s Video of the Month series, which offers tips people can use to properly care for their skin, hair and nails. A new video in the series posts to the AAD website and YouTube channel each month.